America is aging. Over 10,000 people are turning 65 every day, and by 2060, about one in four Americans will be older than that. This brings with it a slew of challenges, from affordable senior housing to abundant caregiving to efficient mobility solutions.

The latter category is where entrepreneur Ahmad Alghazi hopes to make a dent. For Alghazi, the path to greater mobility starts by reinventing the humble cane. Launching today, the Can Go is a high-tech cane equipped with a dozen sensors, GPS and activity tracking, a flashlight, and cellular data for emergency phone calls. It’s a bold new take on an age-old product, but it joins a growing movement of startups that want to take a bite out of the silver market, which could reach $15 trillion by 2030.