Retailo, a Riyadh, Saudi Arabia, company that digitizes retail operations in the Middle East and North Africa and recently called itself “the fastest growing startup in the Middle East,” acquired United Arab Emirates B2B eCommerce platform DXBUY, according to published reports.

DXBUY describes itself as “a B2B eCommerce app designed to simplify the buying process by directly connecting small businesses with manufacturers and wholesalers through a digital platform.”

With DXBUY, Retailo expects to expand further into the hotel, restaurant and cafe (HORECA) sector in the Middle East and North Africa. “The HORECA industry is expected to be $60 billion in less than five years,” The Kaleej Times reported.