Eat Just’s Good Meat becomes first cultivated item on retail shelves

The offering, which is available in Singapore, uses 3% cultivated chicken cells. It allows the company to lower production costs and sell the product at a competitive price.

Dive Brief:

For the first time ever, cultivated meat products will be sold at retail in Singapore. Alameda, California-based Good Meat has partnered with premium grocer Huber’s Butchery to sell its new product, Good Meat 3. The new offering uses just 3% of cultivated chicken, combined with plant proteins. The company said this allowed them to lower production costs and offer the product at a competitive price, which has been one of the main challenges for scaling the industry. The retail partnership comes as the cultivated meat industry has been facing obstacles in the U.S. This month, both Alabama and Florida passed bills banning the sale of the novelty product as a means to defend the cattle industry.

Dive Insight:

Since Good Meat along with Upside Foods were granted regulatory approval from the USDA and FDA in July 2023, the products have been slow to hit grocery store shelves.