JUST Egg Introduces New Formula with Improved Flavor and Texture

JUST Egg has launched its newest formulation in the US, which the company claims is its most significant advancement in flavor, texture, and functionality since the product’s introduction in 2019.

This latest version of JUST Egg features a cleaner flavor profile with an enhanced creamy and fluffy texture. The new formulation serves as a neutral base suitable for various dishes such as scrambles, omelets, quiches, and stratas. Additionally, the product’s functionality in baking applications—like breads, cookies, pancakes, muffins, and crepes—has been improved, providing better binding and aeration comparable to that of conventional eggs.

“This is, without a doubt, the best JUST Egg we’ve ever made”

Josh Tetrick, co-founder and CEO of JUST Egg, expressed confidence in the new product, stating, “This is, without a doubt, the best JUST Egg we’ve ever made. Since the day the idea for this product was born, our goal has been to create an egg that tastes better, is better for you, and has the same or better functionality than a conventional egg, and v5 JUST Egg represents a huge step toward that goal. We‘re not done yet, but we’re very excited for people to taste it.”