Olo,Tray Expand Partnership to Offer Personalized Experiences to Guests

Olo is expanding its partnership with TRAY, a POS and restaurant management platform. The enhanced partnership will feature an integration with the Olo Engage product suite as well as Olo Pay card-present payment processing.

The Olo Order integration will be expanded to feature automated menu synchronization and TRAY will start up their integration with Olo Order Ready AI. This feature uses machine learning to provide correct ready times for third-party delivery providers as well as guests.

Noah Glass, the Founder & CEO of Olo, talked about how important this collaboration is. The majority (84 percent) of restaurant transactions are offline with card usage on a POS. This partnership is set to create personalized experiences for guests and also streamline operations for websites.

Olo Pay integrated with TRAY for card-present transactions is set to continue to digitize on-premise payments, simplifying management processes and resolving challenges like reconciliation and refunds. Guests can pay via a kiosk, mobile wallet, on their own devices, or at the table with their personal credit card when dining full-service.