If health concerns over traditional meat consumption, such as heart disease and harmful cholesterol, are priming the consumer switch to the plant-based counterparts, environmental issues, notably overfishing, are what’s driving the latest craze of seafood alternatives — a whopping $175 million was invested into the sector globally in 2021, Good Food Institute showed, increasing by 92% compared to the prior year.

Current Foods, a startup that provides plant-based tuna and salmon, promising higher scalability than cultured meat and price parity with conventional seafood, has just closed a $18 million seed round led by Silicon Valley’s alt-meat early movers and cultural tastemakers, spanning sports and music.

These investors include Managing Partner at GreatPoint Ventures Ray Lane, Union Grove Venture Partners, Electric Feel Ventures, Astanor Ventures, as well as 12-time NBA All-Star CP3, aka Chris Paul.