Understand your target audience and problem better than anyone — If you are personally close to the core problem of your target audience, the in-app experience needs to reflect how other users want to navigate and use your app. Remember that understanding your user base is your greatest tool for building the best product and user experience.

There are millions of apps out there. Many are very successful, but most are not. What are the steps taken by successful app makers that distinguish them from unsuccessful ones? In addition, many people have ideas for an app but don’t know where to begin. What are the steps you need to take to create a successful app? As part of this series, I had the pleasure of interviewing Farshad Yousefi.

Farshad Yousefi is the cofounder and CEO of Fintor, an investment platform that gives individuals an avenue to easily invest in real estate through user-friendly fractional ownership. He is a serial entrepreneur from humble beginnings who developed a passion for the tech world early in life, and now has raised millions across the companies he has launched. Since launch, Fintor has been included in INSIDER’s list of startups that help almost anyone make money in real estate.