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How a little known restaurant tech provider TRAY beat 82 competitors to land IHOP

May 23, 2022 - AgFunderNews

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IHOP — the restaurant chain known for its breakfast and pancakes specifically — today announced a multi-year deal with restaurant tech provider TRAY.

Given the challenges brought about the Covid-19 pandemic, which saw 110,000 restaurants closed down temporarily or permanently and continued labor shortages, IHOP, like many restaurant operators, has been forced to innovate to stay afloat, such as by adding online and delivery services to their offerings.

That’s not always easy if you’re a large-scale restaurant chain with entrenched processes and practices, but in an effort to streamline its operations and payments processes, the Dine Brands Global-owned business is adopting a new cloud-based point of sale (POS) and restaurant management software, at all of its 1,600+ locations across the US, from Arizona-based startup TRAY.

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