“Why should it take longer to send money anywhere than sending a WhatsApp message or text message?”

It’s a question that Ronnie Millar, co-founder and CEO at U.K.-based FinTech firm Paysend, posed as a way of highlighting the unnecessary, years-long complexity that has surrounded moving money around the world — and in today’s digital world where convenience and instant services are the order of the day, that should not be the case.

“Whatever social media platform you’re using, at the end of the day, you’re [simply] sending an electronic signal,” Millar told PYMNTS in an interview. “That’s been the case for many years, yet consumers or businesses have somehow had to put up with a [money transfer] service that doesn’t do that.”

Putting up with that subpar service has often meant waiting several days to receive cross-border payments or losing the money altogether if it goes missing post-transaction — easy, basic things that the financial community has failed to make available and accessible to consumers globally, according to Millar.

This need has created an opportunity for the London-based international payments platform to bridge the gap. Today, the firm enables its 6.5 million retail and business customers to hold, pay and send money online to over 150 countries worldwide through a multi-currency wallet.