Pod Foods, reinventing the grocery supply chain with the first full-service wholesale B2B marketplace with built-in logistics, today announced the addition of Sprouts Farmers Market to its distribution channel which spans the United States, and is now making its first deliveries in the Southeast. Pod Foods will provide approximately 130 Sprouts stores with immediate access to its virtual warehouse of emerging CPG brands – so the retailer can circumvent supply chain delays and get the products their customers want on shelves, fast.

As consumer demand continues to fundamentally shift the way retailers procure products and stock their shelves, Pod Foods delivers a key competitive advantage over traditional, outdated distribution networks. The company’s unique “virtualized wholesale” model supports an infinite array of trending products, enabling retailers to quickly reset and continuously expand their inventory to meet changing customer needs. This solves the global supply chain problem by connecting grocery retailers with emerging and local brands across the US in real-time, with minimal risk and accelerated speed to shelf.