It is no secret that one of the greatest advantages of a rapidly digitized business ecosystem has been the automation of otherwise mundane and repetitive tasks. It was in a similar bid to ease the many complexities and inefficiencies that come with managing retail store operations that Rewaa was launched in 2018 by Mohammed Alqasir (CEO) and Abdullah Aljadhai (COO). "The inspiration behind starting this journey was to become the trusted tech partner for retailers, helping them grow and manage their businesses through a unified process, and automating their store operations to reduce human and manual input errors," says Alqasir. "By providing a unified and automated system for accounting, inventory management, cashier operations, and payments, Rewaa aims to reduce human errors, streamline processes, and enhance operational efficiency for retailers."

Designed as a software-as-a-service (SaaS), the platform offers a suite of software solutions designed to streamline retail operations encompassing inventory management, a point-of-sale system, cloud-based accounting software, e-commerce platforms integrations, as well as an offers and promotions management tool. All of these have thus been integrated into one system that allows retailers to manage their businesses efficiently as well as with a reduced margin of manual errors.

"Our mission at Rewaa is to provide innovative technical solutions that automate retail operations, enhancing retailers' efficiency and profitability," explains Aljadhai. "Our ethos therefore revolves around innovation, customer- centricity, and excellence. We are committed to developing cutting-edge technologies, delivering exceptional customer support, and fostering a collaborative and dynamic work environment that empowers our team to drive success for our clients."