As vegan, vegetarian and flexitarian diets continue to trend upward, it is only natural for companies to get creative with plant-based sushi.

Most retailers already offer at least one veggie roll, such as cucumber and avocado, but Minneapolis-based Wicked Kitchen is pushing for more innovation in seafood alternatives.

In September, the company acquired plant-based seafood company Good Catch, and in May, it acquired Current Foods, an alternative protein startup that makes plant-based sushi-grade tuna and salmon.

“Current Foods is a perfect match for Wicked as a global-impact brand with the same mission and complementary products,” said Pete Speranza, CEO of Wicked Kitchen. “With this deal and the Good Catch acquisition, we’re uniquely positioned as consumers continually learn about the environmental impact realities on sea life.”

Astanor Ventures, Current Foods’ largest investor, has supported the company since 2020 and expressed optimism for the merger.